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Many people believe that a logo and a brand are the same thing, however, they are not, and they serve different purposes. A logo serves as a visual symbol that represents your company. Branding has elements such as your color palette, typography, messaging, and the emotions you evoke in your audience. At Brandforge, we help businesses go beyond a logo by building strong and consistent brand identities that tell a captivating story. By understanding this difference, you can make smarter design decisions and create a lasting impact in your industry.
One response to “Logo V.S. Brand: What’s the Difference? Why Does It Matter?”
I completely agree with this article—it clearly explains that a logo is just one part of a brand. Branding involves much more, like color, messaging, and the emotions you evoke. Brandforge’s approach to creating strong, consistent brand identities is spot on for making a lasting impact.
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